Our mission is to improve both our clients’ business performance and social conditions by carrying out high-quality research on social environments. Including firms, industry associations, national and local governments, mass media, advertising agencies, academic and educational institutions, research institutions, and NGOs/NPOs, our clients are quite diverse. The challenges that they face stem from broader social conditions and therefore linked to the issues and problems that society as a whole faces. By offering thorough research and consulting services, we will disentangle this seemingly extricable link and try to address both. Also, we will serve both our clients and society by promoting our clients’ social contribution. That’s our mission.